A group of students made a video for Florence and The Machine's 'Howl'; from the wild and somewhat animalistic imagery used in the video it is made clear that the video is intended to appeal to an audience of young adults and adults as the video links to the meaning of the song (being about attraction and the primal feelings). This is mostly shown through the mise-en-scene of the setting which is primarily a heavily wooded area.
The video however doesn't portray the many genre signifiers of being a rock song (which is one of two genres Florence and The Machine follows along with soul) it still follows the typical use of imagery that is commonly shown in a Florence and The Machine video. This common imagery that helps to announce a Florence video would be classified through the use of 'hippie' clothing such as floral wreaths and dresses.
Following the many rules of music videos (regardless of genre) a variety of close-ups and base track editing are incorporated to add structure to the video. It also utilizes fast motion on some scenes to fit the pace of the music allowing the video and song to fit together seamlessly.
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