Our music video would attract an audience of average 16 - mid 20 year olds that have an interest in mainstream pop artists such as One Direction, Ella Henderson, Cher Lloyd etc. The concept as it involves heartbreak and relationships is relatable to this particular audience as it is a common and recurrent issue in their lives. This audience would usually consist of mainstreamer, as they have an interest in buying the latest fashion and gadgets in order to stay on trend. The music they like tends to be the most popular music at the time. They don't usually want to stand out from the public, but stand by and support the artist they are currently fangirling over.
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