I took inspiration for what I should include on my advertisement from artists from the pop/ r'n'b genre. Rihanna, Katy Perry, Adele and Delilah feature a smaller version of their album cover in some way on the poster. Delilah however, uses her album cover as the main image on her advert. Her advert also includes reviews from different media outlets such as The Guardian. As well as this, both Adele and Delilah put their record label copyright logos on their poster. The majority of the adverts also include the release date or the words 'out mow', along with the artist's website.
All of this information led me to creating this rough mock up of my advertisement design. If any this has made me realise what not to do, as after pitching my idea to my teacher I realised that I had left out the artist name, album name on the poster. I also messed up the positioning of the different elements as the digital download information should be smaller and at the bottom of the poster as it is not the most important information. From doing this mock up and doing the pitch I now know exactly what I should do for this part of my digipak. In the long run this has enabled me to plan and produce a good quality digipak later in the project.
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