Research for music video: Carol Vernallis

Carol Venallis studied editing and camerawork Closely in music videos , throughout her research she has discovered some interesting differences between music videos and films.

Carol Venallis discovery 

• Editing in music videos is more frequent than film in film
• The editing in music videos seems to have rhythmic basis closely connected to the song
• There are a lot of obvious edits 
• There is more focus on the camera movement which moves in time with the music
• their are multiple base tracks rather than continuous scenes
• The rules of 'continuity' editing are broken to draw attention to what is on screen

Examples of Venallis theory

Meghan Trainor - All about that bass

•  There are five base tracks throughout the song, as well as multiple scenes that occurred twice. 
• Their where obvious edit such as the change in the speed of the girls and the before and after picture.
• The video has a rhythmic basis as the editing changes to the pase of the beat and the dancers.
• There are continuous jump cuts throughout the video
• As for continuity , it was unclear what was happening there where a lot of random shots of thing's happening rather than a consistent story

Jessie j, Ariana Grande and Nicki Minaj - Bang Bang

• There are three continuous base tracks throughout the video , which show each of the three artist performing. 
• There isn't any continuity throughout the video , at the end it shows all three of the separate artist coming together for a last performance but there wasn't any story or build up to that point. However it was entertaining.
• There are multiple jump cuts from different locations, different people and the three artists.
• There aren't as many obvious edits but there was a bit of manipulation of speed in the beginning and end of the song and the editing speed was very fast as it moved from shot to shot which follows the rhythm of the song